Successful digital projects 30th March

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What content will be covered?

• A unified view of internet projects
• Successful digital projects
  • What should my ideal project team look like?
  • What is a spec? Isn't a one pager enough to work with? Should we use Agile project methods?
  • When should I use in house people, and when should I use a supplier?
  • What's the difference between “fixed cost” or waterfall, and “time and materials” or agile projects? When do we use them?
  • Where can I save on costs, and which steps cost the most?
  • What Open Source Software options are there?
  • Should I be paying for custom / bespoke development, or should I be using off the shelf software?
  • Can't we save by removing the Testing and Contingency line items?
  • How do I determine ROI for my project!?
  • What should I be doing about search engines? And how do I reconcile that with my fixed budget?
  • I keep hearing that Google Adwords delivers quickly, what should I be doing there?
  • What do you mean, “customers” want to engage with us?
  • How do I use the social web to build support for my brand and product?
• Getting results from digital projects
  • What do you mean this is just the beginning? Didn't we just open a floodgate?
  • How do I determine ROI for my project!?
  • What should I be doing about search engines? And how do I reconcile that with my fixed budget?
  • I keep hearing that Google Adwords is better than radio and TV advertising, what should I be doing there?
  • I barely have enough time to write to my loved ones, and now you want me to blog?
• Understanding the social Web
  • What do you mean, “customers” want to engage with us?
  • You mean “customers” will talk about us online whether we like it or not?
  • We get enough email, how am I supposed to have more conversations?
  • How do I use the social web to build support for my brand and product?

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How will I benefit from this workshop?

• You'll...
  • walk away with a holistic view of how digital projects fit together
  • better understand typical digital project success and failure areas
  • get an overview of which Open Source Software options are available to you
  • know how to determine ROI for your project
  • understand where the social web fits into the real world, and what options there are

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What is included in the cost?

• In depth workbook covering workshop content
• Access to all future versions of the workshop workbook
• Breakfast, Tea / Coffee, Lunch
• We'll also be giving away a £100 gift voucher, to Amazon, John Lewis or Google Adwords

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Who is this workshop aimed at?

• Organisations...
  • looking to commision digital projects and avoid costly mistakes
  • hiring key people for digital projects
  • selecting a digital supplier
• Individuals...
  • who are account directing client projects
  • who are managing suppliers for digital projects

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Where is the workshop being held?

• Wallacespace
  • 2 Dryden Street, London, WC2E 9NA
  • t +44(0)20 7395 1265
  • http://www.wallacespace.com/location_cg.html
  
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Who will be presenting?

Gareth Knight is a consultant, digital maven, entrepreneur, and open source evangelist.

Educated as a zoologist, he is a veteran of two dot com crashes, one web 2.0 acquisition, and currently runs Technovated.

Previously, Gareth served in London as Director of Product Management for MyHeritage.com, a global family genealogy company based in Tel Aviv.

Before joining MyHeritage, Gareth landed seed funding from London's top early stage investors to co-found Kindo.com, a global family social network with an international team spread around the world. He then led the Product team in London to roll out a localised version of Kindo in 17 languages within 6 months, as well as an aggressive search engine campaign, both of which resulted in users from circa 220 countries and an enviable growth rate.

Kindo was voted one of the top 3 most promising Internet companies in the UK for 2008, and was later acquired by MyHeritage in August that year.

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